A well-executed dental office SEO strategy increases the number of potential patients coming through your door. It involves implementing SEO best practices and tactics to help your professional website reach the top of search engine rankings, increase patient inquiries and appointment bookings.

Dental SEO Marketing focuses on a specific target audience – people who are looking to book an appointment for services they need and want, not just anyone who happens to land on your page. To do that you need to understand what keywords people are searching, how many searches those words get per month and how difficult it is to rank for them. Keyword research is a critical part of this and can be done with tools like Semrush.

How to Implement Effective Dental Office SEO

Next, you need to start weaving those keywords into your content and optimizing your Google Business Profile. That’s because people will use your Business Profile to learn more about you, read reviews, and make an informed decision before calling. Google wants to rank websites that have high E-E-A-T (Experience, Expertise and Authority) around YMYL (Your Money or Your Life) topics like dentistry.

SEO also includes technical optimizations to make your site faster and easier for crawlers to understand and index. These tend to contribute about 30% of the overall SERP ranking factors. In addition to these aspects of a dentist SEO marketing strategy, it is important to have a well-organized content structure that makes it easy for your potential patients to find the information they need.…